National Customer Service Week 2019
Written by Marcus Heerdt
October 7, 2019

This week is National Customer Service Week 2019! We here at the Custer Area Chamber of Commerce believe that customer service is very important to our organization. We are involved with area businesses, events, and greet travelers to our region and provide them with the information they need. There are numerous times that we have had over 1,000 people visit the Chamber in ONE DAY.

Shep Hyken is a customer service expert and speaker, and has published numerous books and articles on the subject. He has been featured on NBC, CBS, the Today Show, and Fox Business. The following are his 10 tips and tricks in order to provide excellent customer service.



  1. Use this week as an excuse to send out a survey to your customers to get their feedback. Remember, once you get their feedback, do something with it! There are few things more frustrating to your customers than when they share their opinion, only for a company to ignore it.

  2. Create a short video thanking your customers and post it on YouTube. Share it across other social media platforms.  Try including as many of your employees as possible in the video.

  3. Don’t just focus on the external customer—do something for your internal customers, too. Remember my Employee Golden Rule: the best companies treat their employees the way they want their customers treated—sometimes even better.

  4. Make the customers’ problem your problem. By solving their problems and needs, you create a partnership. Let the customer know you’re on their team—especially if the customer is angry or upset. Tackle problems together.

  5. Get employees excited about working for you. Find out what your employees are passionate about and incorporate that into their job description if you can. An enthusiastic and positive work environment will increase employee productivity and retention—and it is felt by the customer.

  6. Look at your customers as a community. Engage in conversations with them and listen to their ideas and suggestions. Make them part of your process for improvement.

  7. Make it personal. People like doing business with people they know, like and trust. Take time to personally reach out to your customers to get to know them better and find out what they really need.

  8. Good customer service starts on the inside with the company’s culture. Leadership must create a customer service vision that every employee can relate to. It must be concise, simple and easy to remember. I call it the service “mantra.” It must be trained to—not just once, but continuously. Remember, training isn’t something you did. It’s something you do.

  9. Be convenient. I can’t emphasize this enough. Convenience is the competitive differentiator in virtually every industry. Customers like to have an experience that is easy, convenient, and friction-free

  10. Create a journey map—not just for the customer journey, but for employees as well. Understand the entire journey from start to finish and identify areas where customers and employees experience friction. Then come up with ways to eliminate that friction.



Yikes! A Snake
Written by Marcus Heerdt
November 18, 2019


Different Types of Public Lands Near Custer
Written by Marcus Heerdt
November 4, 2019



Favorite Photos of Summer 2019
Written by and Photographed by Marcus Heerdt
October 29, 2019


But...they're called hills
Written by Marcus Heerdt
October 21, 2019



Native American Day in South Dakota
Written by Marcus Heerdt
October 12, 2019



Read the Newsletter

Copyright © 2019 CusterSD.com All rights reserved | Privacy Policy