Kick off the Holiday Season
November 29, 2021


The 32nd Annual Custer Christmas Parade is scheduled for Saturday, December 4th at 5:30 pm. Our annual parade of lights signals the kick-off of the Holiday season in the Southern Hills.   The parade will begin at 8th and Mt. Rushmore Road and end at Way Park on 4th and Mt. Rushmore Road.  After the parade, Santa and Mrs. Claus will appear at Way Park for the Memorial Tree Lighting Ceremony.  Make plans to check out the local businesses that are staying open during the parade and offering specials.  


Once again, this year the Custer Chamber of Commerce has teamed up with the Hill City Chamber of Commerce for Community Christmas Cash giveaways!   $900 will be  given away throughout the next three weeks.  All you have to do is sign up weekly at participating Custer and Hill City businesses.  Those businesses participating in the program will have a Community Christmas Cash Participant poster in their window.  The Chambers will collect the slips weekly and do Facebook Live drawings to select the winners on December 3rd, December 10th, and December 17th.   The winners are then able to spend their Community Christmas Cash at many Custer and Hill City businesses.


The Custer Chamber of Commerce Visitor Center has lots of fun merchandise for sale for everyone on your Christmas list.  Stop in sometime and browse the many items including Smokey Bear memorabilia and Mickelosn Trail shirts.  We also have several Black Hills items like stickers, shirts, puzzles, and books.  And for the holiday season, we have a great selection of Christmas ornaments that would look perfect on your tree or make an excellent gift!

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615 Washington Street
Custer, SD 57730



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